![]() ![]() Taylor said 180,000 businesses around New Zealand advertise in the Yellow Pages and Neilsen Research data showed there are millions of look-ups - and four out of five people followed up with an inquiry. The web doesn’t always work when it comes to searching for something or someone in your local community," she said. “That’s important when you consider the range of ages, abilities and access to the Internet. It’s hyper-localised information in each directory - emergency, medical, police, counselling services, addiction support, government departments, community cooperative services and other essential contact points," Taylor said. “It’s about giving access to everyone equally. Tracy Taylor told Mediawatch this is considered an essential service by the government which has a contract with Yellow Pages to provide it. “Our distribution is done solely by charity so about $1 million goes back to charity each year,“ she said.Īnother aspect of the Yellow Pages was missing from the media debate – the emergency information published in each edition. Even the plastic wrap is recyclable,“ Taylor said. ![]() No trees are cut down or harmed in the making of the books. “The books are 100 percent recyclable and made from waste products. “ We didn’t appreciate the fake news - that statistic around waste is made up,“ Yellow Holdings new CEO Tracey Taylor told Mediawatch. National's environment spokesman Scott Simpson also told ZB it's time Yellow changed its business model.īut the Yellow Pages hit back - accusing Neal of “alternative facts” and creating misleading images. Newstalk ZB’s Heather du Plessis-Allan said she was one who “throws it in the bin, because who needs it?” when she interviewed Geoff Neal about the issue. He told Seven Sharp the books should only be delivered to households that specifically request them because hundreds of tonnes of Yellow Pages end up in landfills every year. He pleaded with major media organisations to take up the story - and they did. Neal - a self-employed small business advisor - also claimed thousands of Yellow Pages end up in landfills every year and illustrated his post with a photo-shopped image of them being bulldozed at a landfill. That was after Aucklander Geoff Neal used the online business networking platform LinkedIn to call for the end of unsolicited delivery after he said he found dozens of unclaimed copies at his apartment building. TVNZ’s Seven Sharp show host Jeremy Wells recently described the Yellow Pages as being “dropped like telecommunications 10-80” on the country. It said more than 14,000 people in Auckland had opted out of delivery in 2018 - and it published the online link for its own readers to follow suit. Two years ago online news service Crux - which covers Queenstown and the southern lakes region - reported many readers objected to the mass-delivery of the Yellow Pages on the grounds of waste. The Yellow Pages is the butt of lots of gags like that in the internet era, but recently it’s also had pushback from critics complaining it’s unsolicited, unwanted, unnecessary and wasteful. Hello! 1995 just showed up at my house! #OldSkool /XAK0GQt8Ra- Urzila Carlson March 26, 2021
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